Albert Einstein Chimp - BMW Genuine Parts Campaign

A project in which I turned the iconic Albert Einstein into a chimpanzee.

This project was a proof of concept for BMW Genuine parts campaign. I was commissioned by Open Co. to bring the idea to life. The concept was to take iconic figures and make them look like chimpanzees. Playing on the idea that humans and chimps have a 1.5% difference in DNA, yet it makes such a massive difference. Similarly using non-original parts will change your BMW's DNA.

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